Moving Forward Together
Clean Wisconsin strives to ensure a safe, healthy future for every Wisconsin community by fighting climate change and pollution.
With an active membership and advocacy base 20,000-strong, Clean Wisconsin’s dedicated staff of experts conducts sound science, engages in public policy, takes legal action, and fosters strong partnerships to advocate for laws and practices that ensure a healthy future for all Wisconsin communities.
For more than 50 years, since our founding as Wisconsin’s Environmental Decade in 1970, Clean Wisconsin has been working to protect all that makes our state special — breathable air, drinkable water, fishable, swimmable lakes and rivers, and thriving ecosystems.
Foundation Story
It was the 1970s and rivers were catching on fire. Wisconsin’s own Fox River was practically dead. In response, national environmental leaders like Gaylord Nelson founded Earth Day, and the National Environmental Policy Act was passed.
It was in this context that a handful of foresightful Wisconsinites, led by Doug La Follette and Peter Anderson, recognized the need to have an organized effort to protect Wisconsin’s cherished yet vulnerable environment. Knowing that ensuring concrete protections for our air, water, and landscapes required an active voice within the Capitol, La Follette and Anderson formed our organization under the name Wisconsin’s Environmental Decade on that first Earth Day in 1970.
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